Kathryn and Miriam will be discussing ‘How can you use a store locator to increase your market share?’
Retailers, banks and the post office could do much more with their online store locators, especially when accessed from mobile devices. By making some smart, creative improvements to this useful tool, they would increase sales to motivated, brand-loyal customers. They will illustrate the potential of these improvements through a user journey, showing how a customer would initiate a search, review results, filter information, and make a choice.

Lyzbelle will be explaining ‘What techniques can design researchers learn from insurance claims investigation?’
Design researchers can learn a lot from investigators in other fields. Insurance claims assessors follow specific interview protocols to reduce interviewee bias, build trust/rapport, navigate a variety of circumstances, and document responses properly—all in order to discover the reality and the facts of the loss.  These investigations also have to be carried out in compliance with strict regulations. She will illustrate these techniques with real-world examples of investigations into automotive accident claims, property damage claims, and employee dishonesty claims.
UX Cambridge is a new event, taking place at Clare College, Cambridge in the college’s new Gillespie Conference Centre.
For more details visit: http://www.uxcambridge.net/uxc2011/index.php

We would love to see you. Book now tickets are available on a first-come, first-served basis:
http://www.uxcambridge.net/uxc2011/booking.php

Q: Tell me about the activities you participated in?

Kriss: On each of the two days I was the ‘Business Facilitator’ to a group of 8-10 Year 10 students. They were tasked with designing and pitching a new mobile app that allows young people to design their own t-shirts. The end results, in addition to various target setting and planning exercises, were a logo, a 60 business pitch, and a 60 second Youtube advert.

Q: What was your role?

Kriss: I was there to support and assist students in completing the tasks. I talked them through each task that was set, seeding ideas where they began to struggle, and encouraging students with their own ideas. Together, we defined group goals and personal goals. In the second half of the day, I took on more of a chairman role, ensuring that we stayed motivated and on time whilst preparing the business pitch and Youtube advert.

Q: What did your team create?

Kriss: My first team created an app called Marvin’s Tees. The second created O.T.Tees. Both apps were fairly similar in functionality but differed in their approach to the pitch and advert, some going for funny and some going for detailed and informational. Because of the audience (i.e. the rest of the school kids) the funnier stuff worked better.

Q: What did you learn?

Kriss: Largely I was surprised at some of the ideas that the kids came out with—things that I hadn’t thought of myself—that would be particularly effective in marketing their app, such as sponsoring a non-school uniform day in order to target a 14-24 demographic.

Q: What would you like to say to people considering volunteering in schools through The Tower Hamlets Business Partnership?

Kriss: This experience definitely exceeded expectations for me and was a wholly enjoyable couple of days. I won’t pretend that all of the kids were 100% interested the whole time, or that I didn’t find it frustrating when they fell short of what I thought they’d be capable of doing, but most are genuinely interested to try and find out about what you do for a living. Give it a try!

Kriss Watt from Tobias & Tobias volunteered through Tower Hamlets Education Business Partnership http://thebp.org.uk/

At Tobias & Tobias we can’t solve problems like climate change, greenhouse gases, the extinction crisis or the crude oil soaking the Louisiana coastline. But we can do our part.

We’ve been trying to persuade staff to waste less paper, use less energy, and send less waste to landfill. To do this our design team has created a poster series called Green Tips that we’ve placed at strategic locations around the office. They’re irreverent, not po-faced, and we thought we’d make them available to the world at large.

Green Tips posters are available in PDF format for easy printing. Just right-click on the thumbnails below and select “Save As”.

Green Tip #1 – Save Paper (Download PDF)

Green Tip #2 – Your Machine (Download PDF)

Green Tip #3 – Recycle (Download PDF)

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A dynamic light-weight repository for interesting user interface designs and trends for website and web applications.

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A web magazine that delivers compelling content about developing effective user experience (UX) strategies and designing digital product user experiences that optimally serve people’s needs and satisfy their desires.

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A leading research, training, and consulting firm specializing in web site and product usability.

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A community-authored and maintained resource for the user experience design field, covering information related to its practices.

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