Articles in category “Strategy”
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An open assault on the walled garden
21 Dec 2009
Mobile telcos charge us for the texts, minutes and megabytes we use. They buy our loyalty by heavily subsidising our increasingly expensive phones. And they’re terrified of becoming like the people who supply our electricity or gas. They’re terrified that one day they’ll be nothing but interchangeable providers of a commodity, irrelevant logos printed on [...]
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Are mobile apps here to stay?
17 Dec 2009
A few weeks ago a guest speaker came to our office to talk about mobile apps. His company produced a lot of them, for pretty big brands. He knew his stuff: the team here was both impressed and engaged. But an exchange during the following Q&A session stuck in my mind later. One of our [...]