Articles in category “Strategy”
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A lesson in customer engagement
26 Apr 2010
…what struck me most about My Starbucks Idea was the obvious engagement of the website’s users and their receptiveness to the responses from Starbucks. They were being listened to.
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Google Buzz: a serious new fixture in the social web?
12 Feb 2010
Google Buzz is only two days old and it already has its fair share of critics. Will it succeed where Google Wave has (arguably) failed?
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Can search predict the future?
23 Dec 2009
Today, we often search for information about upcoming major events in our lives – both good and bad – before we experience them. Can analysis of keywords in search patterns help us predict the future?
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An open assault on the walled garden
21 Dec 2009
Mobile telcos charge us for the texts, minutes and megabytes we use. They buy our loyalty by heavily subsidising our increasingly expensive phones. And they’re terrified of becoming like the people who supply our electricity or gas. They’re terrified that one day they’ll be nothing but interchangeable providers of a commodity, irrelevant logos printed on [...]