Articles by Nik Joannou

1. A lesson in customer engagement

   26 Apr 2010

   Posted by Nik Joannou on April 26th, 2010

   and filed under Strategy, User Experience

   …what struck me most about My Starbucks Idea was the obvious engagement of the website’s users and their receptiveness to the responses from Starbucks. They were being listened to.

   Tagged with

   • community,
   • customer engagement,
   • starbucks

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