Articles by Brendan

1. Are mobile apps here to stay?

   17 Dec 2009

   Posted by Brendan on December 17th, 2009

   and filed under Strategy

   A few weeks ago a guest speaker came to our office to talk about mobile apps. His company produced a lot of them, for pretty big brands. He knew his stuff: the team here was both impressed and engaged. But an exchange during the following Q&A session stuck in my mind later. One of our [...]

   Tagged with

   • android,
   • apps,
   • iphone,
   • mobile

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2. Readability of online text

   10 Nov 2009

   Posted by Brendan on November 10th, 2009

   and filed under User Experience

   A 2005 study looking at the readability of online text found that no single layout was ideal. Faster readers prefer two-column, full-justified text: slower readers benefited from single-column, left-justified.

   Tagged with

   • content,
   • readability,
   • research

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