Articles by Brendan
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What is digital strategy? Part five
21 Mar 2011
The fifth part of our white paper on digital strategy introduces the component-based approach as well as the primary component – the vision & roadmap.
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What is digital strategy? Part four
14 Mar 2011
Every organisation has a digital strategy. This is true even if the organisation has no digital presence and no intention to develop one – in this case, the strategy is simply that there is no strategy. But not every organisation has documented and communicated their strategy. When is the right time to do this?
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What is digital strategy? Part three
07 Mar 2011
Part three of our serialised white paper on digital strategy. One way of understanding the importance of communication to strategy is to consider the difference between football and gridiron (American football, for the uninitiatied). What role does strategy play in each of these sports?
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What is digital strategy? Part two
28 Feb 2011
The second chapter of our strategy white paper, looking at what we mean when we talk about strategies and being strategic. These are often-used terms, but how well do we understand their meaning?