Tobias & Tobias to speak at UX Cambridge conference
26
Sep
2011
Tobias & Tobias’ Miriam Walker, Lyzbelle Strahan and Kathryn Tanner are delighted to have been selected to present at UX Cambridge 2011 on November 10 & 11.
Kathryn and Miriam will be discussing ‘How can you use a store locator to increase your market share?’
Retailers, banks and the post office could do much more with their online store locators, especially when accessed from mobile devices. By making some smart, creative improvements to this useful tool, they would increase sales to motivated, brand-loyal customers. They will illustrate the potential of these improvements through a user journey, showing how a customer would initiate a search, review results, filter information, and make a choice.
Lyzbelle will be explaining ‘What techniques can design researchers learn from insurance claims investigation?’
Design researchers can learn a lot from investigators in other fields. Insurance claims assessors follow specific interview protocols to reduce interviewee bias, build trust/rapport, navigate a variety of circumstances, and document responses properly—all in order to discover the reality and the facts of the loss. These investigations also have to be carried out in compliance with strict regulations. She will illustrate these techniques with real-world examples of investigations into automotive accident claims, property damage claims, and employee dishonesty claims.
UX Cambridge is a new event, taking place at Clare College, Cambridge in the college’s new Gillespie Conference Centre.
For more details visit: http://www.uxcambridge.net/uxc2011/index.php
We would love to see you. Book now tickets are available on a first-come, first-served basis:
http://www.uxcambridge.net/uxc2011/booking.php
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Tobias & Tobias’ Miriam Walker, Lyzbelle Strahan and Kathryn Tanner are delighted to have been selected to present at UX Cambridge 2011 on November 10 & 11.
Kathryn and Miriam will be discussing ‘How can you use a store locator to increase your market share?’
Retailers, banks and the post office could do much more with their online store locators, especially when accessed from mobile devices. By making some smart, creative improvements to this useful tool, they would increase sales to motivated, brand-loyal customers. They will illustrate the potential of these improvements through a user journey, showing how a customer would initiate a search, review results, filter information, and make a choice.
Lyzbelle will be explaining ‘What techniques can design researchers learn from insurance claims investigation?’
Design researchers can learn a lot from investigators in other fields. Insurance claims assessors follow specific interview protocols to reduce interviewee bias, build trust/rapport, navigate a variety of circumstances, and document responses properly—all in order to discover the reality and the facts of the loss. These investigations also have to be carried out in compliance with strict regulations. She will illustrate these techniques with real-world examples of investigations into automotive accident claims, property damage claims, and employee dishonesty claims.
UX Cambridge is a new event, taking place at Clare College, Cambridge in the college’s new Gillespie Conference Centre.
For more details visit: http://www.uxcambridge.net/uxc2011/index.php
We would love to see you. Book now tickets are available on a first-come, first-served basis:
http://www.uxcambridge.net/uxc2011/booking.php
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