The term Omni-Channel Marketing has been gathering momentum recently, having first been coined a couple of years ago in response to the continued evolution of Multi-Channel Marketing to envelope an ever-increasing number of digital-savvy consumers, using an ever-increasing diversification of devices, to access an ever-growing online marketplace.
Steve Ballmer was wrong about the iPhone, but he wasn’t the only one. In 2009 Gartner published its projections of how the mobile landscape would look in 2012 - and they got it wrong too.Continue reading
In foreign exchange people are always talking about “pairs” and “crosses”, words that I always thought I understood. But after a bout of soul-searching prompted by a tweet from Katie Martin, I had to accept that I was wrong.Continue reading
Time, says Andy Budd, is the most valuable resource a designer can have. I agree - although, like many people, I’ve spent most of my life refusing to acknowledge its true importance.Continue reading
Another iOS release, another round of wailing about Apple’s kitschy UIs. Meanwhile, in a surreal twist worthy of David Lynch, Microsoft is being hailed for the minimalist beauty of the Windows 8 UI. But the enthusiasm for a minimalist, ‘authentically digital’ aesthetic risks sacrificing usability for a chimera.Continue reading
The deckument - a cross between a PowerPoint deck and a Word document - is a recipe for confusion and boredom. We should all make a pledge to never inflict them on innocent people again.Continue reading
Earlier this year, Civil Exchange published the first audit of the Big Society initiative. Unsurprisingly, it contained some pretty damning statistics.
They illustrate, for example, that in deprived areas of the UK, only 55% of people believe that their community pulls together in times of need. This compares to 78% of those living in affluent areas.Continue reading
I recently attended Typo London 2012: Social. On the second day, lawyer and typographer Matthew Butterick gave a talk on design excellence. In the talk, he said the silliest thing I heard all conference — ravings of drunken football fans on the train home notwithstanding:
“Web standards punish anyone who aspires to excellence on the web.”
L. Jeffry Zeldman on a rubber crutch, was this guy serious?Continue reading